PROMISE

OUR PROMISES

Only what skin needs.
And only what’s proven to work.

  • TARGETED

    Scientifically formulated
    to address specific concerns.

  • PROVEN

    Clinically tested for efficacy.
    Does what it says it’s going to do.

  • CLEAN

    No toxic chemicals.
    A friend to animals and the environnent.

  • BALANCED

    No lengthy skincare routines
    Achieve a “skin/life” balance

We’ve figured out skincare that delivers.

SINGLE-CARE FORMULATM

WE TOOK A DIFFERENT APPROACH FROM THE BEGINNING

Ideal formulations that marry daily care (moisturising, soothing)
with intensive treatment for individual concerns.
Use any one of them alone. Or layer them for a custom effect.

MADE FOR OUR REAL LIVES

Our hyper focus of effective problemsolving removes
the need for lengthy, multi-product skincare routines.
We like to think of it as “skin/life” balance.
Get your skin in check and get on with life.

OUR PRINCIPLES

VEGAN
No animal-derived
substances
CRUELTY FREE
Not tested on animals
EWG
EWG green 90%
NO PARABEN
Paraben-free
ECO PACKAGE
Eco-friendly packaging
(printing with soy-based ink,
recyclable packaging)

INGREDIENTS

Serumkind’s pure and precious ingredients.

Netherland’s Black Tulip The Black Tulip not only
thickens the outer layers
of the skin (epidermis),
but also the dermis layer.
The ceramide in dead skin
cells is enhanced to reinforce
and balance the skin barrier.
The Antarctic Microbe, Antarcticine Provides extreme moisture
supply while promoting
the synthesis of collagen and
elastin, which are essential
for elasticity and hydration.
Purple Cabbage The purple cabbage soothes
sensitive skin while the high
concentration of anthocyanin and
lysine helps with anti-inflammation
and anti-oxidation
Iceland Moss Contains usnic acid which
provides antiinflammatory
and antioxidant effects delivered
through skin protection and detoxification.
Mountain Jiri
Lithospermum Roots Contains ‘shikonin’,
which helps regenerate
damaged skin and delivers
antioxidant protection.
Vitamin Tree Berries
(Sea buckthorn oil) Contains about 200 functional
ingredients, including
Vitamins C, E, and 18 types of
amino acids that help improve
skin tone and deliver
anti-oxidant protection.
Beta-glucan Beta-glucan, a polysaccharide
found in mushrooms,
prevents skin troubles and
provides moisturizing, soothing,
and anti-inflammatory effects.
Malachite Malachite, which was applied
on wounds to prevent bacterial
infection in ancient Egypt,
helps with cell protection
and detoxification
Selastin Seaweed and kelp extract
called Selastin helps remove
dead skin cells to improve
the skin texture and manage
the skin turnover cycle.
Carnosine Carnosine, and amino acid
compound, stimulates collagen,
providing skin elasticity.

OUR NO-NO

Exclusion of over 2800 harmful and suspicious ingredients that could cause irritation.

OUR CLEAN STANDARDS

  • Skin irritants
    ingredients

    Disease Causing
    ingredients

    Environment harming
    ingredients

  • Allergy causing
    ingredients / Allergen

    Animal-derived
    ingredients

    Newly discovered suspicious
    ingredients

NO Formaldehyde
NO 5-bromo-5-nitro-1,3-dioxane
NO 2-bromo-2-nitropropane-1,3-diol
NO Benzylhemiformal
NO Diazolidinyl urea
NO Imidazolidinyl urea
NO Quaternium-15
NO Dmdm hydantoin
NO Sodium hydroxymethylglycinate
NO Methenamine
NO Propylparaben
NO Butylparaben
NO Methylparaben
NO Ethylparaben
NO Isopropylparaben
NO Isobutylparaben
NO Dibutyl phthalate
NO Benzyl butyl phthalate(BBP)
NO Bis(2-ethylhexyl) phthalate
NO Bis(2-methoxyethyl) phthalate
NO Di-n-pentyl phthalate
NO N-Pentyl-isopentylphthalate
NO Diisopentylphthalate
NO Diethylphthalate (DEP)
NO Methylisothiazolinone
NO Methylchloroisothiazolinone

NO Triethanolamine
NO Diethanolamine
NO Cocamide DEA
NO Coal tar
NO Naphtha
NO High solvent naphtha
NO Naphtha distillate
NO Tar
NO Aluminum chloride
NO Aluminum chlorohydrate
NO Aluminum chlorohydrex pg
NO Aluminum dichlorohydrate
NO Aluminum sesquichlorohydrate
NO Aluminum zirconium octachlorohydrate
NO Aluminum zirconium octachlorohydrex gly
NO Aluminum zirconium pentachlorohydrate
NO Aluminum zirconium pentachlorohydrex gly
NO Aluminum zirconium tetrachlorohydrate
NO Aluminum zirconium tetrachlorohydrex gly
NO Aluminum zirconium trichlorohydrate
NO Aluminum zirconium trichlorohydrex gly
NO Oxybenzone (benzophenone3)
NO Toluene
NO BHA (Butylated Hydroxyanisole)
NO BHT (Butylated Hydroxytoluene)
NO Butoxyethanol

NO Chemical UV Blocks
NO 1,4-dioxane
NO Ethylenediaminetetraacetic (EDTA)
NO Ethanolamines
NO Hydroquinone
NO Mercury
NO Mercury compounds
NO Methyl cellosolve
NO Mineral Oil
NO Nanoparticles (not labeled in ingredients)
NO Phthalates
NO Polyethylene glycol (PEG compounds)
NO Propanol
NO Resorcinol
NO Sodium Lauryl Sulfate
NO Sodium Laureth Sulfate
NO Triclosan
NO Chemical UV Blocks
No Phenoxyethanol
NO Triisopropanolamine
NO Avobenzone
NO Isopropyl alcohol
NO Synthetic colors
NO Isopropyl methyphnol
NO Sorbic acid
NO DHT

*We, Serumkind, exclude fragrances which are animal-derived or can be allergenic.

But some products may contain less than 1% of allergen-free fragrance in order to enhance the customer sensory experience (body products) or cover
the scent of raw materials which can be unpleasant for some people.

* Applies harmful ingredient standards set by "HwaHae” (Korean Beauty APP) and SERUMKIND’s Clean beauty standards

* Sephora's Clean beauty standards.
* Applies the Detox Market list.

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