PROMISE
4 PROMISES
CLEAN
CLEAN EFFECTS
Clean vegan beauty that cares
about animals and the environment,
using rare local ingredients
and prohibiting toxic chemicals.
CONCENTRATED
High Concentration & Content
Highly concentrated, high active
content skincare that
resonates and overcomes specific
skin needs and concerns
CLINICALLY-PROVEN
Clinically Proven
Skincare that delivers
clinically-validated results for
the targeted skin concern.
COORDINATED
Coordinated Effects & Care
Products that provide a “skin/life”
balance by removing the need for
lengthy skincare routines.
Our highly moisturizing formulas
contain a combination of
functional ingredients to deliver
the care your skin needs.
SINGLE-CARE FORMULA
SERUMKIND was designed to be a one-step solution to target specific skin concerns.
SERUMKIND not only solves your main skin concern but is also a Single-care Formula
that provides the basis of good skincare, including moisturizing, calming,
and anti-inflammatory effects.
Break free from overwhelming routines and unnecessary consumption.
For a beautiful skin and life balance, we present you Serum-Life.
6 PRINCIPLES
SERUMKIND makes 6 promises
INGREDIENTS
Serumkind’s pure and precious ingredients.
NO NO LIST
Elimination of 78 harmful ingredients that could cause irritation.
NO Formaldehyde
NO 5-bromo-5-nitro-1,3-dioxane
NO 2-bromo-2-nitropropane-1,3-diol
NO Benzylhemiformal
NO Diazolidinyl urea
NO Imidazolidinyl urea
NO Quaternium-15
NO Dmdm hydantoin
NO Sodium hydroxymethylglycinate
NO Methenamine
NO Propylparaben
NO Butylparaben
NO Methylparaben
NO Ethylparaben
NO Isopropylparaben
NO Isobutylparaben
NO Dibutyl phthalate
NO Benzyl butyl phthalate(BBP)
NO Bis(2-ethylhexyl) phthalate
NO Bis(2-methoxyethyl) phthalate
NO Di-n-pentyl phthalate
NO N-Pentyl-isopentylphthalate
NO Diisopentylphthalate
NO Diethylphthalate (DEP)
NO Methylisothiazolinone
NO Methylchloroisothiazolinone
NO Triethanolamine
NO Diethanolamine
NO Cocamide DEA
NO Coal tar
NO Naphtha
NO High solvent naphtha
NO Naphtha distillate
NO Tar
NO Aluminum chloride
NO Aluminum chlorohydrate
NO Aluminum chlorohydrex pg
NO Aluminum dichlorohydrate
NO Aluminum sesquichlorohydrate
NO Aluminum zirconium octachlorohydrate
NO Aluminum zirconium octachlorohydrex gly
NO Aluminum zirconium pentachlorohydrate
NO Aluminum zirconium pentachlorohydrex gly
NO Aluminum zirconium tetrachlorohydrate
NO Aluminum zirconium tetrachlorohydrex gly
NO Aluminum zirconium trichlorohydrate
NO Aluminum zirconium trichlorohydrex gly
NO Oxybenzone (benzophenone3)
NO Toluene
NO BHA (Butylated Hydroxyanisole)
NO BHT (Butylated Hydroxytoluene)
NO Butoxyethanol
NO Chemical UV Blocks
NO 1,4-dioxane
NO Ethylenediaminetetraacetic (EDTA)
NO Ethanolamines
NO Hydroquinone
NO Mercury
NO Mercury compounds
NO Methyl cellosolve
NO Mineral Oil
NO Nanoparticles (not labeled in ingredients)
NO Phthalates
NO Polyethylene glycol (PEG compounds)
NO Propanol
NO Resorcinol
NO Sodium Lauryl Sulfate
NO Sodium Laureth Sulfate
NO Triclosan
NO Chemical UV Blocks
No Phenoxyethanol
NO Triisopropanolamine
NO Avobenzone
NO Isopropyl alcohol
NO Synthetic colors
NO Isopropyl methyphnol
NO Sorbic acid
NO DHT
* Applies harmful ingredient standards set by "HwaHae” (Korean Beauty APP)
* Sephora's Clean beauty standards.
* Applies the Detox Market list.