PROMISE
CLEAN & CORE
SKIN FIRST
PERFORMANCE BEST
Free from any harmful and suspicious ingredients
along with over-functioning materials
to simply focus on the essence of the base.
NATURAL & NATIVE
Skin-like expression
Perfectly natural look
Realization of the Look&Feel
that is closest to real skin
SINCERE & STEADY
The ‘base life’ that is the most
ideal for both your skin and life
The reliability and performances of
all products have been verified with scientific
clinical trials and satisfaction surveys.
Base makeup is the ‘daily outfit of your skin.’
Thus, it should have the best levels of satisfaction in both its
performances and reliability.
In order to allow you to be free from the worries of skin
imperfection, makeup smudges, stuffiness, thick makeup,
darkening, and any other troubles while ensuring you don’t
miss a single important moment in your life,
‘Steady-Skinwear’ is the unique promise of SUREBASE to
provide the most stable and perfect base makeup routine to
everyone to enhance their beauty and life.
CRUELTY FREE
Not tested on animals
VEGAN
No animal-derived
substances
EWG
EWG green 90%
ECO PACKAGE
Eco-friendly packaging
(printing with soy-based ink,
OUR NO-NO
SUREBASE eliminates about 2,800 harmful ingredients for you and the
Earth so we can realize happiness for everyone.
Check out the largest No-No list in the nation.
The SUREBASE Clean Standard
Skin irritants
Disease triggering
ingredients
Environmentally
harmful ingredients
Allergens
Animal-derived
ingredients
Newly discovered suspicious
ingredients
NO 1,4-dioxane
NO 3-Iodo-2-propynylbutylcarbamate
NO Acrylamide
NO Acrylates
NO Aluminum Power
NO Aminomethyl Propanol
NO Animal Derived Ingredients
NO Animal Fats
NO Animal Musks
NO Benzophenone Related Compounds
NO Benzyl Acetate and Alcohol
NO Bromostyrene
NO Butoxyethanol
NO Butyl methacrylate
NO Butylated Ingredients (e.g BHA, BHT)
NO Butylene/Ethylene/Styrene Copolymer
NO Carbon Black
NO Chemical Sunscreens
NO Coal Tar
NO Cyclic Silicones
NO Cyclomethicone
NO EDTA
NO Ethanolamines (DEA/TEA/MEA/ETA)
NO Ethoxylated Ingredients
NO Formaldehyde
NO Halogenated Chemicals
NO Hydroquinone
NO Hydroxypropyl methacrylate
* Applied the harmful ingredient standards of Hwahae, Clean at Sephora, Detox Market, Credo Beauty
* Please inquire about the complete No-No list including the representative ingredients provided to the customer center.
NO Insoluble Plastic Microbeads
NO Isoparaffin
NO Isopropyl Alcohol
NO Isopropyl methyphenol
NO Japanese Honeysuckle
NO Lead
NO Liquid Paraffin
NO Mercury
NO Methoxyethanol
NO Methyl methacrylate
NO Methylchloroisothiazolinone
NO Methylisothiazolinone
NO Mica
NO Microcrystalline Wax
NO Mineral Oil
NO Nanoparticles
NO Naphtha
NO Nitromusks
NO Parabens
NO Paraffin Wax
NO Perfluorinated compounds (PFAS or PFC)
NO Petrolatum
NO Phenoxyethanol
NO Phthalates
NO Placenta extract
NO Polyaminopropyl
Biguanide (PHMB)
NO Polycyclic musk
NO Polyethylene glycol (PEG compounds)
NO Polysorbate
NO Propanol
NO Propylene Glycol
NO Quaternary Ammonium Compounds
NO Resorcinol
NO Retinyl Palmitate
NO Sodium Laureth Sulfate
NO Sodium Lauroyl Sarcosinate
NO Sodium Lauryl Sulfate
NO Sodium styrene
/divinylbenzene copolymer
NO Sorbic Acid
NO Styrene
NO Sulfates
NO Synthetic Colorants
NO Synthetic Fragrance
NO Talc
NO Tetrahydrofurfuryl methacrylate
NO Toluene
NO Triclocarban
NO Triclosan
NO Triisopropanolamine
NO Trimethylolpropane trimethacrylate
NO Vinyl Chloride
ETC
PLEASE SELECT THE DESTINATION COUNTRY AND LANGUAGE :
